Marketing automation without the jargon
Marketing automation turns repeatable customer events into repeatable actions. A subscriber joins a list, clicks a link, visits a page, makes a purchase, or stops engaging. The system responds according to rules you define.
Start with one useful workflow
A welcome sequence is often easier to reason about than a giant automation map. Define the trigger, the messages, the waiting periods, and the condition that should change the path.
What to compare in automation software
- Available triggers and conditions
- Visual workflow clarity
- Segmentation and tagging
- Website and ecommerce events
- Testing and reporting
- Limits imposed by the plan
GetResponse includes basic automation on Starter and broader automation on higher plans. See our GetResponse feature guide or compare alternative platforms.